加载页面出错。
请尝试刷新本页面。如果仍然不行，则可能是网络问题，请使用我们的自测网页查找页面加载受阻的原因。
详细了解可能的网络问题或联系支持部获取更多帮助。
John A. Fortunato创作的Sports Sponsorship作品的详细信息 - 可供借阅

Sports Sponsorship

由John A. Fortunato创作
电子书
试读 试读
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity—no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.

格式

  • OverDrive Read
  • EPUB电子书

主题

语言

  • 英语