加载页面出错。
请尝试刷新本页面。如果仍然不行，则可能是网络问题，请使用我们的自测网页查找页面加载受阻的原因。
详细了解可能的网络问题或联系支持部获取更多帮助。
Gad Saad创作的The Consuming Instinct作品的详细信息 - 可供借阅

The Consuming Instinct

由Gad Saad创作
David M. Buss
电子书
试读 试读
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

格式

  • OverDrive Read
  • EPUB电子书

主题

语言

  • 英语